The Tesla Truck Is Coming Today . Here’s What That Means for Ford and GM Stock The Tesla “cyberpunk” pickup truck is coming. That much is obvious to investors following the space. Tesla’s reveal event—happening Thursday evening in Los Angeles—is a big deal for car people. What’s not obvious is what the truck will look like or how it will perform.
That isn’t all that’s opaque. The impact of Tesla’s truck ambitions on existing U.S. truck giants Ford Motor and General Motors is also difficult to call.
“Citi data suggests Ford has more headline risk than GM,” Citigroup analyst Itay Michaeli wrote in a Thursday research report. “If Tesla’s pickup impresses, Ford is competitively more exposed to share-loss risk than GM, with materially higher [earnings] exposure.”That makes sense. Ford (ticker: F) is a bigger truck maker than General Motors (GM) and a large portion of its profits come from trucks. But Michaeli goes deeper in his research note. Ford sells more trucks with selling prices greater than $60,000. The Tesla (TSLA) truck will likely be positioned for the higher end of truck buyers based on its existing models and the high cost of batteries powering electric vehicles.
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