CRO Part 6: How to Get Started Optimizing Your Site

Why is CRO so important? Because it’s the only predictable way to increase your ecommerce conversion rate. And an increase in your conversion rate means more site visitors turning into real customers! When we're talking conversion rate, an increase in just a fraction of a percent yields incredible results for your wallet AND your ecommerce business.

In today’s video, we’re beginning the final part of our CRO series with How to Get Started. There are 3 important steps to remember:

1. Find Your Biggest Gaps
2. Establish a Program
3. Build a Team to Act

We'll go into detail on each of these steps in the extended version of this video!

BUT if you haven’t seen any of our other videos on this topic, you probably want to check those out first:

Part 1: Intro to Conversion Rate Optimization


Part 2: Why CRO is the Linchpin of Your Marketing Strategy


Part 3: Building a Complete CRO Strategy


Part 4: The Most Valuable Pages to Optimize First


Part 5: Elements of a High-Converting Landing Page


Don't forget to pick up your copy of our handy guide to Conversion Rate Optimization here:
www.metacake.com/cro

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Author: Ken Ott / Kenneth Ott

Ecommercemarketing,Ecommercesuccess,Ecommercegrowth,Shopify,BigCommerce,Magento,Facebook ads,PPC,Entrepreneur,Global brands,Viral brands,Ecommerce marketing,Ecommerce growth,Ecommerce growth marketing,Ecommerce success,Online retail,Global commerce,Metacake,Ken Ott,Kenneth Ott,conversion rate optimization,CRO,