Authentic Brand Storytelling and Social Media Marketing with Video (CxOTalk #363)

Digital storytelling with video has become an essential skill for business leaders and brands. In this episode, executive storyteller and industry analyst, Michael Krigsman, speaks with David Hoffman, a successful brand storyteller and documentary filmmaker to learn inside secrets on how to tell a compelling brand story with video. This includes social media marketing and inbound marketing.


Read the full transcript:

In this video on authentic brand storytelling, you will learn:


Why Should Brands Pay Attention to Video?

How Can Brand Storytellers Be Authentic on Video?

How Can Brands Create Authentic Customer Stories?

Conducting Authentic Interviews

Brand Storytelling for Authenticity

Building Connection to the Audience

How to Get Viewers to Engage with Your Videos

What are the Most Important Metrics for YouTube?

Influencer Marketing and Content Marketing for YouTube Ranking

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