Be it the Pharmaceutical sector or Automobile Sector, FMCG or Electronics, Pesticides or Footwear, counterfeiting is happening everywhere. And in order to combat the issue of counterfeiting, anti-counterfeiting technologies are required.
Anti-duplication technologies come into different varieties which can be customised according to the brand requirement. Like in case of a water bottle, a security hologram of a holographic shrink wrap can be placed around the cap area whereas in case of a medicine bottle, a holographic wad or a holographic MRP label can be used for the product.
Integrating the physical security with digital security not only adds an extra layer of security for the products but also helps the ultimate consumer to ensure that every time he is buying a branded product, is getting the original one only.
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