Landing Page Vs Website: Which Do You Need And Why? What is a Website?
Your website is a set of interconnected pages with details about your business. Generally, business websites explain what the business is, does, and products and services available. It may also house specialized pages such your business blog, log in page, a forum, or a particular function. The main purpose of a website is to describe and explain your organization or business, or give users access to a service.
A website:
Describes your business, products and/or services
Uses several pages connected through navigation menus
Provides many needed functions that a one page website cannot provide
Used for seo and content marketing
What is a Landing Page?
A landing page is designed to describe an offer—maybe a coupon, ebook, or a free trial—and encourage visitors to claim it. The main purpose of a landing page is to drive traffic, sales or capture leads.
A landing page:
Describes an individual offer, product, or service
Uses a form where visitors can claim the offer and become a lead
Focuses on calls to action and lead generation
Questions on whether you need a website or landing page for your business? Share in the comments below!
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