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That’s why I really like A recent article on Advertising Week 360. It provided “yes” or “no” questions business leaders can ask of their relevant business units. Which of the following questions can your company answer “YES” to? - Do we have dedicated talent focused on understanding and marketing to the customer journey? - Are we prioritizing the collection and use of internal and external data? - Have we unified this data in the cloud to provide a consolidated view of the customer? - Are we using AI and ML to maximize this data? - Are we prioritizing privacy and data protection? - Are we predicting next best action and marketing to the customer journey?
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