Running Advertisements On Cars – A Unique Marketing Initiative | Stepping Towards ‘Digital Pakistan’

Farrukh Shehbaz Warraich interviewed one of the six business partners of a new marketing company, who are the first ones to come up with the idea of running advertisements on cars. It is an eco-friendly business idea with new employment opportunities. The cars providing Uber and Careem services will be used for advertisement. The founder of the company explained that the riders will be given a screen-sharing device, connecting their cell phones to the projector screen placed on the glass window at the back of the car on which the advertisements will run. The riders will be able to earn Rs. 10,000 to Rs. 25,000 for running the advertisements. Watch the interview for more details on this innovative business idea.

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