Book Summary Managing Customers for Profit by Dr. Kumar CRM, CEM, CLM, NPS and Customer Loyalty

Book Summary Managing Customers for Profit by Dr. Kumar CRM, CEM, CLM, NPS and Customer Loyalty

All customers are not profitable
All customers are not equal
Work on valuable customers
The customer framework
How to manage customers
Customer relationship management (industry)
What is CRM
CRM Software
About Muhammad Farooq Buzdar





Muhammad Farooq is an independent research consultant and Founder of Buzdar Insights. He has more than eight years of experience in world leading telecom companies like Telenor, China mobile, Maxis and ETISALAT in Market Research, Customer Experience, and Customer Lifecycle Management. As an independent consultant, Muhammad Farooq has helped more than 20 startups in Business Development and Strategy. He is also an academician and researcher. He has authored "Customer Experience Management Book and more than 30 Publication in well-known journals. His research interest areas are Transformative Marketing, Customer Behaviour, Customer-Based Brand Equity, and Customer Experience



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Muhammad Farooq is an independent research consultant and Founder of Buzdar Insights. He has more than seven years of experience in world leading telecom companies like Telenor, China Mobile, ETISALAT, Maxis and Smart Ends in Market Research, Customer Experience, and Customer Lifecycle Management. As an independent consultant, he has helped more than 20 startups in Business Development and Strategy. Besides being a business consultant Muhammad Farooq is also a Research scholar who has produced more than 20 research papers in leading Journals. Muhammad Farooq has co-authored the research papers with people from different countries and different areas of expertise.








Currently, he is working on multiple projects, which revolves around understanding the customer preferences and letting the companies help in understanding customer preferences. Mainly he is focused on writing about the Future of Marketing, with the focus to update the old concepts and theories in marketing as per the changing business landscape. With his experience of working with the academicians and practitioners, Muhammad Farooq feels that There is a huge gap between academia and practitioners which needs to be fill

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