Erick joined us at UX New Zealand 2019. Find out more here: Agile development, design sprints, squads, prototyping and customer experience are no longer jargons exclusive to start-ups or design consultancies. Larger organisations are already adopting these practices, and more importantly, we are starting to see design rise to C-suite levels. Job titles such as “Head of Customer Experience” or “Chief Customer Officer” are becoming increasingly common. But the reality is that this change to a more design-oriented way of doing things is not easy, particularly in larger organisations.
What’s happening instead is that we are seeing pockets of good design practices and capabilities operating in isolation across organisations. While some of these organisations are experiencing advanced levels of design competence, others are still in its infancy and taking baby steps towards a more mature design state.
This talk provides practical take-aways to help design teams influence and effectively change the perception (and often misconceptions) that large organisations have around the value that design can bring to the table.
Opening animation by Dave Clark Design.
0 Yorumlar