Proton Holdings Berhad wants to be a global brand and to achieve this, it has unleashed the tiger in its new logo. At the unveiling ceremony in Subang this morning, the firm's chief designer Azlan Othman said the logo resonated with Proton's image and ambition.
"This is an effort to stay in trend, to stay modern," he pointed out.
According to Azlan, Proton decided to maintain the tiger in its logo, which the carmaker adopted since 2000 as it symbolised strength, agility, courage and pride.
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