When it comes to representing older consumers in adverts, the beauty industry has made some strides in recent years. But the aesthetics industry? Not so much. When will the aesthetics brands realise that older women don’t actually want to look like 20 year olds - they want to look like better versions of themselves. We need more older models in aesthetics, asap.
For more information about tweakments and to find one of the expert practitioners whom I would be happy to visit myself, visit
ABOUT ALICE HART-DAVIS
Alice Hart-Davis is an award-winning beauty journalist and author. For nearly 20 years she has been reporting on the aesthetic cosmetic procedures colloquially known as tweakments, and has trialled countless procedures in order to review them.
Alice has won many awards for her work, though none for services as a cosmetic guinea pig. She attends aesthetics conferences around the world and spends a lot of time catching up with the doctors, surgeons, dentists, nurses and the companies behind the technology in this fast-expanding field, the better to understand the tweakments on offer.
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Website: www.thetweakmentsguide.com
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