Six years after Swedish furniture maker IKEA got FDI approval to set up shop in India, it has opened its first store in Hyderabad. Located at Hyderabad’s tech hub Hitech City, the store is 4,00,000 square feet large and is spread over 13 acres. The store, spread over an area of 13 acres, will remain open 365 days of the year between 10am to 11pm. It sells a wide range of home furnishing products.
From utensils, potted plants, chandeliers to beds, cupboards and storage boxes, the IKEA Hyderabad store has a range of 7,500 products, spread across two large floors. Of this, there are 500 sustainable products promoting sustainable life at Home and all textiles made from 100% cotton, while all lights are 100% LED.
It also has brought its global classics like the BILLY bookcase, KLIPPAN sofa, LACK table and POäNG armchair among others.
As part of India’s FDI norms, 20% of products sold are locally sourced, while 1,000 products are made in India. The company is bringing its classic IKEA range along with a small percentage of locally relevant products for the Indian market like masala boxes, pressure cookers, tawas, idli makers, colourful sheets and mattresses made with coconut fibre centre.
However, IKEA has been sourcing from India for its global stores for more than 30 years.
The Hyderabad IKEA store employs 950 co-workers in Hyderabad directly and 1,500 indirectly in services and expects to host close to 7 million visitors each year.
For each store it opens, IKEA plans to have between 800-1,000 co-workers, which will be a mix of internationally experienced workers and locally recruited. About 1,500 indirectly engage in services etc. which makes a total of about 2,300 employees per store.
The store will house a 1,000-seater restaurant, which is IKEA’s largest restaurant. The café will offer coffee, bakes, frozen yogurt and many more for purchase.
The IKEA restaurant will offer 50% Swedish specialities like salmon and chicken and vegetarian meatballs and 50% local delicacies like biryani, samosas, dal makhni, in the case of Hyderabad. The food will also be at affordable prices. For example, a plate of samosas will cost Rs. 10, while a salad plate will come for Rs 50.
Hyderabad Shopping has a new destination !
IKEA has opened up a IKEA store in Hyderabad.
Hyderabad shopping has famous street shopping places chudi bazar charminar, charminar and laad bazar, but IKEA is something new.
It's IKEA India first venture and it's Buzzing.
Their prices are competitive and lots of products are priced under RS 100.
IKEA is world's largest furniture manufacturers and operates in fifty plus countries with over four hundred stores.
IKEA is a Sweden based home furnishing store that sells furniture, home decor, cookingware, sanitary ware, cutlery, lighting, home electronics and a lot more.
IKEA even has a restaurant in its premises that offers a mix of indian and Swedish cuisine.
I really liked the children bunk beds, carpets, soft toys and well priced cutlery.
I even enjoyed their sandwich and cheesecake at their restaurant.
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